Ernst & Young snags Mark Esposito from PricewaterhouseCoopersErnst & Young LLP has snapped up Mark Esposito, a startup and venture capital point-man at rival audit firm PricewaterhouseCoopers LLP.]]>KBA auditors hand ex-CEO's laptop to Johnson County District Attorney's officeThe accountants that performed a forensic audit of the Kansas Bioscience Authority said Tuesday that they've given former CEO Tom Thornton's laptop computer and copies of their analysis of the device to the Johnson County District Attorney's office.]]>Cuban-American economist diesFelipe F. Basulto is the retail market manager for TD Bank, overseeing the Miami-Dade locations and responsible for growth, profitability and continued expansion of TD Bank's retail network in the local market.]]>N.S. top executives meet to share infoA group of Nova Scotia CEOs from private and public corporations and public sector organizations will have a rare opportunity to get together in Halifax today to talk business.]]>Cynthia Izzo Promoted to Managing Director at KPMG's Advisory ServicesCynthia Izzo has been promoted to managing director in KPMG's Advisory Services practice in Boston, according to a news release.]]>
engine’s honchos want to provide the most accurate, up-to-date, and relevant information, and not allow website owners to game the system. And of course the SEO companies respond with new, more sophisticated strategies. The result to Internet users is a constantly improving ability to search efficiently for the goods, services, and information they need.
Google is the biggest game in town, but other search engines have their following; Alta Vista is popular among college students and serious researchers, for instance. There’s also dogpile.com, a search engine that searches all the other major search engines and pulls up the most relevant results from each. And new search engines pop up all the time – Ask.com and AskJeeves.com are two examples of newer search engines with popular followings. A good SEO company will develop strategies not just for Google, but for all the major search engines.
Search engines aren’t perfect, of course, and one thing they can’t do at the moment is access specific information contained in the multitude of databases available on the Internet. Federal, state, and some local governments have searchable, free databases which allow users to access this information; other databases, such as Ancestry.com, charge a subscription fee for their use. For public information on the federal level in the U.S., FirstGov.gov is a great place to start.
Search strategies exist for the web surfer as well. Just try doing a Google search for tax information, for instance. Type “taxes” into the keyword search bar and click on Search. In the U.S. you’ll see irs.com, and then numerous companies advertising their tax services. But type in “taxes .gov” and you’ll pull up the same IRS site, followed by many more government website pages, some of which may provide more direct access to the information you need than going through irs.com, and without having to wade through a bunch of accounting firms. Type in “taxes UK .gov” and you pull up government information for the United Kingdom, and so on. Doing a keyword search on the general topic you’re researching should pull up relevant database sites. (By the way, if you want to see an example of great search engine optimization strategies, do a search on “genealogy” and look at all the links to Ancestry.com on the websites you find—they’re everywhere!)
As the cat-and-mouse game continues between search engine companies and SEO firms, the result promises to be ever more sophisticated, powerful, and accurate techniques for accessing valuable information over the Internet. As the continuing success of more and more new search engines suggests, we may have only scratched the surface of our Internet information technology capabilities.
Sam Vogel writes about search engine optimization-seo www.albaengine.com
Here are some more accountant articles...
